After working on a bunch of smaller tasks during the first month of my internship, I joined the Zomato for web team on their ongoing redesign mission. It was the best project I could have asked for, as we were working on something that would be used by millions of people around the world.
We started the project by doing user research to identify focus areas for us and list all the things that could be improved. We brainstormed the results of the user research and got a basic idea of how we should approach the project.
We tried to make sure that we have enough context on everything and include any ideas that other members of the product and design team had. We had weekly meetings with Deepinder Goyal (founder and CEO) where we learned about his vision and got feedback on our work. These meetings were a source of great personal growth as I learned more about how different design decisions impact the business.
During this time we touched on different areas of the site such as static pages, business pages, developer pages, payments, and covered products such as Zomato Gold and table reservations.
At the time, Zomato Gold was only available in 3 cities worldwide and the primary business goal for the redesign was to increase Gold subscriptions. Some key feedback we received from the CEO and Gold team was:
The offering should be clearly communicated so that users can easily understand what they are buying.
Provide easy to find touchpoints for users to get into the Gold buying flow.
Gold should have a unique and premium look and feel.
Based on our conversations with the team at TR, we found that the experience after submitting the booking form could be made more engaging and useful. This was an opportunity for us to experiment and display information points like "most popular dishes", "restaurant highlights", "restaurant service" while the user is waiting for the booking confirmation.
Payment screens that work for all Zomato offerings(Online order, Gold, Treats).
We started the redesign with static Zomato pages to test the new UI toolkit and get initial feedback on the overall look and feel.